We have a rather simple philosophy. We approach everything from an outside-in perspective and ask questions. The most important being: Why should anyone care about your company? Your customers are not waiting for you to get in touch and ‘help’ them. They are not paying attention. They have their guards firmly up against the daily bombardment of commercial communication and they share a common perception that most companies offer more or less the same. That’s why it’s important to know exactly who your customer is, who your competitors are, how you make a difference, and how to communicate in a way that’s relevant and gets share-of-attention.

This philosophy is well-anchored in the Rethink culture and translates into methodology in consulting and creative work. We have a well-defined and tight creative process and know that excellent creative work is hardly ever the result of bursts of inexplicable, divine inspiration. We employ the most talented young creatives and use hard work and a systematic approach to developing, testing and binning ideas until there is a solution that is both original and achievable.

In terms of strategic consulting, what most agencies describe as ‘strategy’, we consider ‘how-to’ and (tactical) execution planning. We help our clients translate business objectives into marketing objectives and KPIs, capture their own winning DNA, create positioning strategies and value propositions, and implement portfolio management that helps identify and optimise marketing investments.