This philosophy is well-anchored in the Rethink culture and translates into methodology in consulting and creative work. We have a well-defined and tight creative process and know that excellent creative work is hardly ever the result of bursts of inexplicable, divine inspiration. We employ the most talented young creatives and use hard work and a systematic approach to developing, testing and binning ideas until there is a solution that is both original and achievable.
In terms of strategic consulting, what most agencies describe as ‘strategy’, we consider ‘how-to’ and (tactical) execution planning. We help our clients translate business objectives into marketing objectives and KPIs, capture their own winning DNA, create positioning strategies and value propositions, and implement portfolio management that helps identify and optimise marketing investments.
Full-service ad agency specializing in go-to-market strategy and creative communication.
Number of employees:
15 give or take
Annual growth rate:
+20 % (4 years in a row – Borsen Gazelle and AAA rated)
Management (fully owned)
CVR/VAT no. 25053494
Kristen Bernikows Gade 6, 5
1105 Copenhagen K
Tel +45 33 33 08 70
The fine print:
All of the work featured on this website is the property of Rethink´s clients. Clients have exclusive ownership of and right to the work. Work cannot be reproduced without their express consent.
Rethink is the story of two very different agencies – Rethink and Pipeline. Rethink was a highly creative agency while Pipeline specialised in business-to-business and strategic marketing. We merged in 2007 as Rethink Pipeline and changed the name ‘back’ to Rethink in 2011.
In 2004 Martin Kann, today partner and creative director at Rethink, moved across the Atlantic from Rethink Canada to become a partner at Rethink Copenhagen. Two years later this new agency had established itself as one of the fastest growing agencies in Copenhagen with a reputation for highly creative executions. Rethink had a habit of showing up out of the blue and winning accounts such as B&O, Kia, Accept Card and Jabra – brands that traditionally worked with much larger agencies.
At the same time as the start of Rethink in Copenhagen, Pipeline was founded by two former advertising executives from Kunde&Co. They wanted to create an agency that could focus on business-to-business and sales processes in larger companies. One of the founders was Kresten Bo Nielsen, today managing partner at Rethink. Pipeline grew slowly but surely into a well-established business-to-business agency with a client list that included Maersk, Clipper, Computer Associates and NNIT. The agency’s main focus was business and strategic marketing consulting. It had a creative department, but this was not strong enough to meet the agency’s ambitions of further development.
The management teams at Rethink and Pipeline met in 2007 and it was a perfect match from the start. The merger took place in 2008, the same year Rethink moved to the top of the old BT building on Kristen Bernikows Gade in the heart of the city of Copenhagen. The rest is future.
Invitation to collaborateTo maintain our focus on strategic and conceptual skills, we want to collaborate with closely related free agents and agencies in all other areas of expertise. This is an open invitation for both individuals and smaller teams. We offer your own space in a great working environment on one of the best addresses in central Copenhagen on very generous terms.
Currently, we like to collaborate with:
- UX / front-end designer
- Small, self-contained digital production unit (2-4 people)
- UK copywriter
- US copywriter
- Media broker
- Film producer
Write or call Kresten Bo Nielsen +45 26127445.
+45 3329 7445
+45 3329 7440
+45 3329 7446
Kristen Bernikows Gade 6
T +45 3333 0870
If you have a communication problem, we´d love to hear from you, please contact: Kresten Bo Nielsen +45 3329 7445,
Martin Kann +45 3329 7440
Are you a photographer, illustrator, printer, web developer, director, audio production house or a commercial production house? Then we'd love to see your work. Send us your link. We'll send it to everyone here who should see it. If something comes up that would be right for your company, we'll be in touch. Feel free to send us updated links as well.